Panel discussion on digitalisation of MSMEs at Industrial Transformation Mexico (ITM)
The ITM is a leading fair on industrial digital transformation in Latin America. The Secretariat for the Mexican-German Digital Dialogue used this platform to bring together key stakeholders in the panel discussion "Integration of digital tools for strengthening the competitiveness of MSMEs". To focused on how MSMEs can use digital tools to strengthen their competitiveness and sustainability.
Digitalisation can help create sustainable business models
Andreas Jahn from the German Association of Small and Medium-sized Businesses (BVMW) and Raúl Isaac Hernández Peña from The Confederation of National Chambers of Commerce, Services and Tourism (CONCANACO SERVYTUR) in Mexico, took part as panellists. They shared best practices for adopting digital tools in MSMEs and highlighted the importance of digitalisation for sustainability.
The panellists agreed that a sustainable business model is essential for the competitiveness of companies, and that digitalisation can play a central role here. However, according to Jahn and Hernández Peña, there is still uncertainty in MSMEs on how to start this process.
Important areas for the digital transformation of MSMEs
In the discussion, the panellists highlighted that both internal and external aspects need to be considered in the digital transformation of MSMEs. Internal aspects include, for example, negotiations with suppliers and the level of productivity, while external aspects are e.g. customer satisfaction and external visibility. In this context, the participants emphasised how important social media has become to expand business visibility and reach a broader audience.
Hernández Peña and Jahn also stressed that it is crucial for companies of any size to be aware of their shortcomings, in comparison to their competitors, and to further develop their risk management for more competitiveness and resilience. Digital technologies can be used to advantage here.
Digital tools enhance competitiveness and sustainability
All in all, the panellists agreed that digital tools play a critical role for enhancing the competitiveness and sustainability of MSMEs in both Mexico and Germany, and also digital transformation can drive growth and resilience.
The Mexican-German Digital Dialogue will continue to provide a platform for the bilateral exchange of common challenges and opportunities of the digital transformation.
More interesting news
On 24 August 2023, representatives from the German Datacenter Association (GDA) and the Mexican Association of Data Centers (MEXDC) participated in a virtual meeting to exchange best practices for energy efficiency and talent recruitment strategies.
From 24 May to 26 May 2023, the Regional Forum on Digital Transformation was held at the premises of the Mexican Ministry of Economy (ECONOMIA). The Secretariat for the Mexican-German Digital Dialogue organised two panel discussions together with ECONOMIA and the Mexican Ministry of Infrastructure, Communications and Transport (SICT).
In early January 2023, the Federal Telecommunications Institute (IFT) published a notice for the opening of a public consultation. The goal is to gather information and proposals for the design and preparation of the next public tender. The result will be the granting of concessions for the use and commercial exploitation of frequency bands of the radio spectrum, available for the provision of wireless access services.
Stay informed! To subscribe to the Digital Dialogues newsletter, enter your e-mail address here. Please also refer to our privacy notice.