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Kenya

Bridging Markets: German-African IT & BPO Summit – Showcasing Africa’s Outsourcing Potential

Africa's rise as a hub for IT and Business Process Outsourcing (BPO) is undeniable, with the sector projected to grow at an average rate of 4% annually through 2030. The continent's rich talent pool, competitive costs, and increasing investment in digital infrastructure are making it an attractive destination for global businesses. These trends formed the backdrop for the German-African IT & BPO Summit, held on 2 December 2024, in Nairobi, Kenya. This summit, a pre-event to the German-African Business Summit, provided an exclusive platform for industry leaders and government representatives to explore Africa’s burgeoning role in the global outsourcing market.

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Kenya

Opportunities unlocked: Webinar on Business Process Outsourcing

A recent webinar highlighted the untapped potential for German companies to outsource digital services to Kenya, a rising star in Africa's tech industry. Supported by real-world success stories, industry experts shed light on Kenya's growing prominence as a hub for Business Process Outsourcing (BPO). On October 16, the German-African Business Association hosted over 70 participants from Kenyan and German governments, alongside tech industry leaders, to explore the opportunities the Kenyan market offers for outsourcing IT and business processes.

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